Kernowfornia Festival, taking place in Looe this September, has announced its commitment to sustainability and environmental responsibility, setting a new benchmark for festivals across the globe. With a focus on a zero-waste ethos, the festival aims to create an unforgettable experience for attendees while minimising its ecological footprint. This year’s festival, taking place in the heart of Cornwall, promises not only a celebration of music, art, and culture but also a powerful message about the importance of sustainability in our communities.
The Kernowfornia Festival is dedicated to reducing waste through innovative practices and community engagement. Attendees can expect a variety of initiatives designed to promote recycling, composting, and the use of biodegradable materials. From reusable cups to compostable food containers, every aspect of the festival has been meticulously planned to ensure that waste is kept to an absolute minimum.
Jonathan Stafford, Production Manager – Kernowfornia Festival told us:
“Economically, festivals of this nature have been shown to invigorate local businesses, including accommodations, restaurants, and retail establishments, by drawing visitors from both near and far. The influx of festival-goers leads to increased spending in the area, supporting local enterprises and contributing to economic growth.
Socially, the festival promotes community cohesion by bringing people together in celebration of music and culture. It also emphasizes environmental responsibility, being a net zero waste event with initiatives such as a ban on single-use plastics and comprehensive carbon offsetting plans. This commitment to sustainability not only preserves the local environment but also sets a standard for eco-conscious community events.”
A pledge to a series of charities, carrying out some great work in both Cornish and further afield communities has also been made with 1% of profits being donated to Surfers Against Sewage, Looe RNLI Station and the Livewire Youth Project. Additionally, the festival is establishing the Kernowfornia Award, a charitable fund aimed at supporting community projects within the PL12 and PL13 postcodes. This initiative underscores the festival’s dedication to reinvesting in the local area, ensuring that the benefits of the event extend beyond the immediate festivities and contribute to long-term community development.
