ILMC Announces 37th Agenda

ILMC Head, Greg Parmley

The conference agenda for ILMC 37 has been launched, with the largest-ever programme in the event’s history. In the new-look, refreshed programme, sessions range from touring and festivals to wellness, question times and keynotes.

One focus of the conference outline is a greater emphasis on cross-cutting issues. This will be evident in an important Wednesday session on the hot topic of ticket pricing, called Pricing The Ticket: Balancing expectations, which will feature promoters, agents, ticketing companies and venues looking at the difficult issue of price setting.

On Thursday 27 February, a new Question Time session will see top industry leaders tackle questions submitted by conference delegates, moderated by Emporium Presents’ Dan Steinberg. And while every business claims that it is ‘fan-centric’, ILMC will be convening its own Fan Focus Group so the industry can hear directly from regular gig-goers as to what it’s really like in Meet The Fans.

Another new element, Middle East Live supported by OVG, sees two dedicated sessions – a state of the nation review and venue focus – focused on this rapidly expanding region for the live music industry, as well as surrounding networking elements.

In addition to an exclusive Hotseat interview with Superstruct co-founder James Barton, other conference topics across the three-day event include ethics & activism, marketing, the arena market, festival formats, electronic music, fan data tools, wellness, a series of genre spotlight sessions, and a workshop programme including live music insurance, green riders, visas and programming gender-balanced events.

Greg Parmley, Head of ILMC, said: “We have gone back to first principles this year and completely refreshed the conference agenda, ensuring that we continue to deliver on ILMC’s core mission of being the premier place for the international live music business to discuss its most important issues. It’s the biggest ILMC agenda yet, and we’re excited to deliver the new sessions and formats in February.”

In addition to the core ILMC programme, Touring Entertainment LIVE is a full day event for big-brand live entertainment, exhibitions and touring family shows, and the Greener Events and Innovations Conference runs on Tuesday 25 February.

Friday at ILMC runs as Futures Forum, with an additional delegation of early-career live music professionals invited to attend sessions on booking, new music, tour marketing, the festival business and more.

Key partners on ILMC 37 include Live Nation, Ticketmaster, CTS Eventim, ASM Global, Tysers Live, BWO Entertainment, AXS, Showsec, DEAG & LMP Group. Meanwhile, session chairs include Emma Banks (CAA), Rauha Kyyrö (FKP Scorpio), Sally Dunstone (Primary Talent International), Marie Lindqvist (ASM Global), Dan Steinberg (Emporium Presents), Tom Zaller (Imagine Exhibitions) and Clementine Bunel (Wasserman Music).

Over 2,500 live music professionals will take part in the 2025 ILMC programme, with full details available at 37.ilmc.com.

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