World renowned London music venue the Roundhouse announces Roundhouse Rising Festival 2022, alongside a new brand partnership with global multi-platform media company VICE Media Group. The five-day flagship event will take place from Tuesday 4th October to Saturday 8th October 2022.
This year, VICE will curate the festival’s opening night on Tuesday 4th October, featuring a diverse line-up of some of the most promising new names in music, and offer £1 tickets to those aged 30 and under across all shows. The first line-up names announced today include multi-hyphenate artist and creator from Brooklyn, New York, Talia Goddess. Talia merges her many talents as a self-taught singer-songwriter, rapper, music producer, DJ, model, multi-instrumentalist, creative entrepreneur, and community leader to galvanise the next generation of creatives and push culture forward. Also announced is multidisciplinary artist Loshh, and soulful vocalist India Shan, who was handpicked from Roundhouse’s Resident Artists program, with more acts to be announced.
Running since 2011, Roundhouse Rising Festival has built a reputation for showcasing diverse creative talent of the future through its reputable creative programme of performances, workshops and access to industry events and traineeships, driving its dedication to support new and emerging artists and young people looking to progress their careers in off-stage music roles.
In addition to VICE’s opening night gig, the subsequent three nights will be curated by BBC Music Introducing, the wide-reaching music network known for offering up-and-coming artists broadcast opportunities on BBC radio, television and online; multi-venue London-based festival and club night RISEN; and shesaid.so, a global community connecting women, gender minorities and allies in the music industry. Roundhouse Rising Festival also partners with Deaf Rave which provides entertainment with music, sign song and visual performances to an all-inclusive audience, globally and across the UK. Line-ups to be confirmed.
Featuring across all Rising Festival gigs will be Beat Blocks. Beat Blocks is a haptic flooring system that takes input from any audio source and creates felt vibrations and audio output to give people who are deaf or hard-of-hearing a new way to experience gigs. Beat Blocks is bringing this innovation to live events to increase inclusion, provide a new exciting audio experience and offer a solution to noise pollution.
For the first time, and in response to the cost-of-living crisis, Roundhouse Rising Festival will offer £1 tickets to anyone aged 30 and under, thanks to the inaugural partnership with VICE, to ensure music is accessible as a source of joy and community to those who need it most.
Announcing the new collaboration Nadja White, Chief Marketing Officer at VICE Media Group said: “VICE is synonymous with finding new voices and providing a platform for diverse communities and individuals. We are delighted to be working with Roundhouse to support the next generation of artists, providing a global platform for new talent and bringing in new audiences through our award-winning content.”
As part of the new partnership, VICE’s seminal music channel, Noisey, will also profile a number of Rising Festival’s featured artists as well as publishing additional editorial coverage across a range of VICE platforms, including Noisey, its music channel.
Lucy Wood, Head of Music at Roundhouse said: “Rising Festival is where Roundhouse comes into its own, as a home for incredible music experiences and also a world-class creative programme for young people. Rising develops, platforms and celebrates talent of the future, and I’m excited that VICE’s involvement will amplify this. We do a lot of excellent things at the Roundhouse, but this is definitely my favourite.”
In the last decade, Roundhouse Rising has been a source of new talent discovery, and seen early-career performances from the likes of Little Simz, Jacob Banks, Greentea Peng, Kojey Radical, KOKOROKO and many more. Supporting emerging artists as they take their first steps on their respective creative journeys, is key to Rising’s purpose. The festival provides a platform for artists to experiment and develop their craft in front of audiences that cherish moments of vulnerability and are ready to lend their ears to the new and unknown.