The UK has seen a marked rise in the number of people organising parties since the results of the General Election were confirmed, with a clear victory for the Labour party seeming to reflect an upturn in the national mood.
Events booking platform Togather has seen a 30% increase in party requests following the election, with the largest number of people putting in enquiries to organise events since it launched in 2018. This has meant around 15,000 people used the platform compared to an average 10,000 to enquire about booking suppliers for their parties.
This result was seen across a number of event types, affecting summer parties (up 33%), company parties (up 27%) and even weddings (29%), although there has been a conspicuously lower rise in dinner party enquiries (5%) – suggesting that people are looking to throw big bashes to celebrate.
These results aren’t located to one single region, with similar rises seen around the whole country. The highest overall has been seen in London (39%) and Greater Manchester (35%), and lowest in Surrey (18%) and Essex (18%).
Togather, which saw 15m attend events booked on its platform last year, is regularly used by the likes of Amazon, Nike and Meta to organise their events, and the likes of Taylor Swift, Anne Hathaway and Angelina Jolie to book suppliers for their private parties.
Togather co-founder Hugo Campbell said ‘We’ve never seen such an immediate wave of parties like this before, it’s like a button has pressed on the nation’s optimism – although it’s hard to know if this is because of happiness over the new government or a sense of relief at seeing the back of the old one.
Parties are the ultimate expression of joy and tend to reflect the general mood of the population very well – and it seems that people want to let loose.’
