Primary event ticketing platform, Skiddle, has recently unveiled its impressive business results for the 2022-2023 fiscal year, showcasing substantial growth for the company headquartered in Preston.
Established in 2001 as an events guide, Skiddle has evolved into the UK’s foremost independent ticketing service. The self-service, promoter-friendly platform allows for free event listings and offers a range of intuitive features to streamline event organisation. Additionally, its website and app serve as a central hub for a wide spectrum of experiences, including live music festivals, club shows, gigs, sporting events, family-friendly attractions and theatre productions, to name but a few.
Skiddle’s influence extends right across the UK and Europe, fostering partnerships with some of the event industry’s most reputable brands.
The results recently published online cover the achievements of different departments within Skiddle, ranging from Business Development and Marketing to Account Management.
Most notably, the face value of sales recorded during 2023 reached a remarkable £138 million, with 7.65 million tickets sold in total. This showcases a significant 20% rise in face value sales when compared to 2022.
Over the same period, just under 13,000 new accounts registered with Skiddle, with the number of events listed increasing to 123,000.
Elsewhere, on the Skiddle App, 8 million Push Alerts were sent out and received by customers helping to increase the visibility of listings on the platform. The app also saw a surge in new users, with 1.5 million eventgoers downloading the platform in 2023, adding to the existing database of 3.5 million users. Opt-in customers also received their share of the 36.8 million marketing emails that were delivered throughout the year, providing details of upcoming events, events recommended per the user’s preferences, events news and more.
From a customer service perspective, the Skiddle team had a hugely successful year. More than 26,000 customer enquiries were dealt with professionally leading to an improvement in overall customer satisfaction ratings online. Skiddle is now rated the #1 ticketing platform on reviews.io.
Concerning Account retention, Skiddle posted another improvement on last year’s statistics as 97% of those using Skiddle chose to stick with the company ahead of 2024. Highlighting the strengths of Skiddle’s services and its team further, out of those who signed deals to remain with Skiddle, an impressive 92% penned multi-year contract renewals.
Ben Sebborn, Chief Technology Officer and co-founder of Skiddle commented on the results:
“2023 certainly stands out as one of our most successful years, despite the economic challenges businesses in the events industry faced.
Over the past 12 months, we’ve listened carefully to the needs of those who use our platform to organise their events, introducing new features and services to improve both the experience of our promoters and their customers in turn. We’ve also broadened our offering to accommodate more events outside of the music space, such as lifestyle, theatre and comedy. The results of this can be seen in our 2023 roundup statistics.
Throughout 2024, our goal remains very much the same; to improve our current offering whilst growing the Skiddle brand further. Additionally, we’ll be going above and beyond to support the grassroots scene upon which Skiddle was founded, to ensure the longevity of the UK’s world-leading cultural scene.”
