Following on from their hat trick success at the Eventex Awards, Mustard Media have won the Best use of Paid Social for their work on Christmas at Bute Park, at the Campaign Tech Awards which took place at London’s Hilton Bankside hotel on 8th June.
The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, brands and the technology communities, recognising the outstanding work produced together to drive the creative industries forward.
The awards are designed to honour successful innovators, celebrate amazing work, and stimulate even more ingeniuty right across the marketing, advertising and media industries.
It was an extremely competitive year for the Best use of Paid Social, with just 5 entries being shortlisted; FCB Canada “Reward The Day”, MediaCom “General Merchandise”, MG OMD “#censusdone”, OMD UK “Channel 4 launches Married at First Sight UK” and Mustard Media, Christmas at Bute Park.
Christmas at Bute Park was a brand new festive light trail, which launched in November 2021 and took place at Bute Park in Cardiff.
Mustard media drove incredible results, selling 40,000 tickets in just 48 hours, and then going on to sell 80,000 tickets in total generating £1.6 million in revenue. From The Fields Director Ben Robinson said “ The launch was one of the most successful on-sale days in the From the Fields history.”
Kristian Maxwell, Head of Paid Media at Mustard Media, said, “ We’re so happy to have won! The campaign was incredibly successful, with stunning results driven from our team. We were really up against it too- we launched the campaign during a pandemic, in Summer, at a time when no one was thinking about Christmas, yet we delivered some of the best results our client has seen including 42% of purchases driven by Facebook/ Instagram advertising, a Google ROAS of £16.38 and £1.6 million in revenue generated with an ROI of £8.66!
Robert Masterson, MD of Mustard Media said, “ We are delighted that our work on Christmas at Bute Park has been awarded the Best use of Paid Social in the Campaign Tech Awards. The awards are one of the most prestigious within our industry, so this win means a lot to the team and the agency.
The event was truly unique and it was a joy to support the From the Fields team to bring the event to market. The marketing campaign exceeded its targets and the event itself was a huge success with audiences- great teamwork all round.”
