Business Keeps on Dancing has recently released a new podcast with the first series ‘Under The
Spotlight’, in association with the Night Time Industries
Association (NTIA).
The podcast provides a platform to share the secrets to success in the music & events
industry. Under The Spotlight will shine a light on the people behind the world’s most
successful music, festival and events brands.
The podcast will document the inspirational stories from the very best in the business,
giving listeners a rare opportunity to hear from the people behind the world’s biggest
brands and festivals, including DJs, promoters, festival owners, festival directors and
event industry professionals.
With guests lined up including Rob Da Bank (BBC Radio One, Bestival, Camp Bestival),
Jon Drape (Engine No 4, The Warehouse Project, Festival No 6, Snowbombing,
Parklife), Robyn Isherwood, (The Estate Festival and Gisburne Park Pop-Up.), Ben
Robinson (Kendal Calling, Bluedot, From the Fields), and Kate Osler (AEI Group).
Business Keeps on Dancing is a community channel founded back in 2019 by global
festival and events marketing agency Mustard Media. It exists to bring together thought
leaders from the music and events industry, provide a hub of inspiration, and create a
global network of industry professionals sharing their secrets to success.
Business Keeps on Dancing has previously hosted panels at AVA Festival, London and
in Amsterdam. Previous guests included directors and marketers from brands such as
elrow, Printworks, fabric, Secret Cinema, Hideout Festival, WHP, Parklife, Bongo’s
Bingo, Facebook, Twitter, Twitch, Anjunabeats, and many more.
During the pandemic, Business Keeps on Dancing provided a valuable resource and
community for people working in the festival and events industry, running free panel
based webinars with event creators and platforms.The shows explored how to transition
into online events and recover beyond the pandemic; a turbulent period for everyone in
the events industry. The webinars were a resounding success, with over 5,000 people
tuning in from 36 countries. The launch of the podcast is the next step in the Business
Keeps on Dancing journey.
Sian Bennett, host of the podcast and Strategy Director at Mustard Media, said: “The
feedback from our last series really inspired us to take the conversations to the next
level. We were humbled to see that people had tuned in as far as Australia and South
Africa! We’ve even had people reach out to say they’d been motivated to start new
projects, events and live stream concepts all off the back of watching our panels.
“For the podcast we wanted to switch things up and produce long form discussions
which would add more depth and value. We want to tackle the big questions that we all
face when working in the music and events industry, and learn from the highs and lows
of the people who have been there and done it. It’s been fascinating to delve deeper
into the minds of the people behind the world’s biggest and best events and find out
their secrets to success.
“Our goal is to empower everyone in the music & events industry with our content. If we
can inspire at least one person to improve their event, brand or career then we’ll be
happy. It’s a resource I wish I’d had earlier on in my career!”
Business Keeps on Dancing have partnered with The Night Time Industries Association,
to present the Night Time Economy Summit at Bristol Beacon, 7th & 8th April. Business
Keeps on Dancing will be hosting the Spotlight stage with live recordings for the
podcast. They will be interviewing guests for the next series of the podcast, including
Simon Dunmore. (Defected), Graeme Park (Hacienda), Mikey Dread, founding
member of Channel One Sound System and Gok Wan.
Michael Kill, Chief Executive Officer of the NTIA, said: “We are proud to have partnered
with Business Keeps on Dancing on a number of initiatives over the past few years,
including the recent Night Time Economy Summit.
“The launch of their podcast is an exciting and important move, and one which we’re
looking forward to supporting. Business Keeps on Dancing provided an integral online
community for people in our industry during the toughest years, providing content,
conversation and valuable insight when our industry needed it most.
“The next chapter; The Podcast is a really exciting move, and we know it will again be
another valuable resource for members of our community and the wider music and
events industry.”
