UK: Festicket has launched a new feature that allows fans to pay for festival tickets as a group. By using Pay with Friends, the lead booker can reserve tickets for their whole group while only having to pay for part of the payment up-front. The other members of the group then have 48 hours to pay their share.
Pay with Friends was developed in response to the huge popularity of group bookings on the Festicket platform. Around 60% of festival-goers go in groups of more than three; 20% of that are for more than six (source: Festicket consumer survey 2019). Festivals have become a popular alternative to group holidays, with international festival travel increasing by 400% over the past 5 years (source: Festicket Wristband Report).
Once multiple tickets or packages are selected, the lead booker can choose to Pay with Friends and split the total payment between their party.
The lead booker can then pay for their individual booking and send a link to the rest of their group, through which each party can complete their order. The tickets or packages will be reserved for 48 hours to give each person in the group time to pay up. Once all portions are paid, the order will be fully confirmed and accessible through each group member’s Festicket account.
If anyone in the group does not pay before the 48 hour deadline, the booking is released and no one is charged. However, there is a small non-refundable deposit charged to the lead booker to reserve the booking.
Zack Sabban, CEO & Co-founder at Festicket, commented: “Our goal is to make festival discovery and booking as easy as possible for fans so they can focus on what matters – enjoying the festival. Groups are a big priority for us as the group is usually an important part of the festival experience. We already have a designated sales team for assisting groups with their booking. We are the first ticketing company to offer a feature specifically designed for group payments. It’s exciting to be leading the way with this lifesaver for lead bookers.”
