UK: The early May bank holiday weekend saw Event Genius record its busiest ever cashless weekend, becoming the first UK company to service four cashless events simultaneously, across two countries.
By using Event Genius Pay, fans attending Annie Mac’s Lost & Found Festival (Malta), Forbidden Forest (UK), Pier Jam (UK) and Chelmsford Racecourse (UK) were all given the chance to pre-purchase credits online. On arrival, these credits were loaded onto RFID enabled wristbands, received in exchange for their ticket, that could be used to buy drinks, food and merchandise with a quick tap at the events’ bars or vendors.
Over recent years, ensuring the robustness of Event Genius Pay has been a high priority for the business. The early May bank holiday weekend, that saw the Event Genius team travel over 4500 miles across the UK and Europe to deliver events processing in excess of 200,000 transactions via 700 devices, is indicative of just that.
“Everyone at the business has worked their socks off to make the early May bank holiday a success,” said Reshad Hossenally, Event Genius’ Founder & Managing Director. “This was a landmark occasion not just for Event Genius, but for the UK cashless market in general, and I couldn’t be prouder of the team for making it happen. Full steam ahead now towards an exciting summer!”
Learn more about Event Genius Pay at the company’s website.
